Which of the following statements about market-oriented strategy planning is TRUE?
A) Segmenters aim at more heterogeneous markets than combiners.
B) Both "segmenters" and "combiners" can be target marketers.
C) All segmenters follow the single target market approach.
D) Combiners follow a mass marketing strategy.
E) All of the above are true.

Question

Quizplus · Accepted Answer

"Segmenters" and "combiners" are both types of market-oriented strategy planning, and both can be target marketers. However, segmenters aim to divide the market into smaller, more homogeneous segments and target each segment differently. Combiners, on the other hand, aim to combine different segments into one larger target market and create a single marketing strategy for all segments. Therefore, A, C, and D are not true statements.

Which of the Following Statements About Market-Oriented Strategy Planning Is