"Good" market segments are those that are:
A) homogeneous between.
B) heterogeneous within.
C) operational and substantial.
D) international in nature.
E) All of the above.

Name: "Good" market segments are those that are: A) homogeneous between. B) heterogeneous within. C) operational and substantial. D) international in nature. E) All of the above.
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Question

Quizplus · Accepted Answer

Good market segments are operational and substantial, meaning they can be effectively targeted and are large enough to be profitable.

"Good" Market Segments Are Those That Are