Consolidated Metropolitan Statistical Areas (CMSA):
A) are the "central city" areas of the largest urban areas--such as New York City and Los Angeles.
B) are the largest MSAs--those with a population of more than 1,000,000.
C) are of little interest to marketers because they are defined by political boundaries rather than on some other, more useful, segmenting dimensions.
D) have large populations, but usually are only of interest to marketers who are targeting low income consumers.
E) Both C and D are true.

Question

Quizplus · Accepted Answer

Consolidated Metropolitan Statistical Areas (CMSAs) are large metropolitan areas with populations over 1,000,000, often encompassing multiple MSAs.