This type of a new-product idea is high on both long-run consumer welfare and immediate satisfaction.
A) Desirable product
B) Salutary product
C) Pleasing product
D) Deficient product
E) Safety product

Question

Quizplus · Accepted Answer

A desirable product is one that not only provides immediate satisfaction but also contributes to long-run consumer welfare. This type of product is highly valued by consumers and has a strong demand in the market. Thus, a new-product idea that is high on both immediate satisfaction and long-run consumer welfare is considered a desirable product.

This Type of a New-Product Idea Is High on Both