In the idea generation stage of the new-product development process:
A) Bad ideas should be discarded as soon as possible.
B) Using competitors as a source of ideas should be avoided.
C) Firms need a continuous flow of ideas.
D) Analysis of consumer complaints about current products is unlikely to generate any new ideas.
E) None of the above.

Question

Quizplus · Accepted Answer

Firms need a continuous flow of ideas in the idea generation stage. This is because not all ideas will be viable or successful. By having a continuous flow of ideas, firms can discard bad ideas and move onto the next one without wasting time. Additionally, a constant flow of ideas allows firms to stay ahead of the competition and continuously innovate. Using competitors as a source of ideas can also be beneficial in this stage, as it can inspire new and unique ideas. Analysis of consumer complaints about current products can also lead to new ideas for better or improved products. Therefore, options A, B, and D are all incorrect.

In the Idea Generation Stage of the New-Product Development Process