When thinking about the product life cycle, a good manager knows that:
A) Sales and profits for individual brands always follow the same life cycle pattern as industry sales and profits.
B) The only stage in which products are introduced is the market introduction stage.
C) All products will eventually earn a profit.
D) A product that is mature in one market may be in the growth stage in another international market.
E) All of the above.

Question

Quizplus · Accepted Answer

The statement "A product that is mature in one market may be in the growth stage in another international market" is a true statement about the product life cycle. The other statements are not entirely accurate. Sales and profits for individual brands can follow different patterns from industry sales and profits. Products can be introduced at any stage of the product life cycle. Not all products will eventually earn a profit as some may fail in the introduction or growth stages.

When Thinking About the Product Life Cycle, a Good Manager