During the introduction stage of the product life cycle,
A) "me-too" products quickly take market share away from the innovator.
B) most products achieve intensive distribution.
C) industry profits are at their highest.
D) promotion is likely to be needed to build primary demand.
E) None of the above is true.

Question

Quizplus · Accepted Answer

During the introduction stage of the product life cycle, the product is being launched and consumers are not yet aware of its benefits or features. Therefore, promotion is likely needed to build primary demand and create awareness. Intensive distribution and high industry profits are usually not seen until later stages, and "me-too" products may take market share away from the innovator but this is not specific to the introduction stage.

During the Introduction Stage of the Product Life Cycle