Multichannel distribution:
A) May involve using both direct and indirect channels simultaneously.
B) May offer producers a way to reach customers they would not be able to reach with a single channel.
C) Is becoming more common.
D) May create channel conflict.
E) All of the above.

Question

Quizplus · Accepted Answer

Multichannel distribution involves using both direct and indirect channels simultaneously. It offers producers a way to reach customers they would not be able to reach with a single channel. It is becoming more common. However, it may create channel conflict, as different channels may compete for customers or have different pricing structures. Therefore, all of the above options are correct.

Multichannel Distribution