Intermediaries are needed MOST when the desired degree of market exposure is:
A) selective.
B) intensive.
C) exclusive.
D) administered.
E) none of the above.

Question

Quizplus · Accepted Answer

Intermediaries are needed most when the desired degree of market exposure is intensive. This is because intermediaries help to maximize the availability and accessibility of the product in the market, and can help to reach a larger audience than direct distribution methods. Intensive market exposure requires a high level of distribution and availability, and intermediaries such as wholesalers, distributors, and retailers can help to achieve this.

Intermediaries Are Needed MOST When the Desired Degree of Market