The text suggests that a "channel captain" should be:
A) a strong wholesaler.
B) a market-oriented producer.
C) a large retailer.
D) any of the above--i.e. whoever can provide leadership.

Question

Quizplus · Accepted Answer

The text implies that a "channel captain" is not limited to a specific role but can be any entity within the distribution channel that is capable of providing leadership, whether it be a wholesaler, producer, or retailer.

The Text Suggests That a "Channel Captain" Should Be