INDIRECT channels are probably a better choice than direct channels when:
A) the firm has limited financial resources.
B) the product is a consumer product instead of a business product.
C) target customers already have established buying patterns for where to search for the product.
D) retailers are already conveniently located where consumers shop.
E) all of the above.

Question

Quizplus · Accepted Answer

All of the above reasons are good indicators for why indirect channels may be a better choice than direct channels. Limited financial resources may make it difficult for a firm to set up and manage direct channels, while established buying patterns and conveniently located retailers may make it easier for customers to find and purchase the product through indirect channels. Additionally, consumer products may be better suited for indirect channels due to their widespread availability and purchasing habits.

INDIRECT Channels Are Probably a Better Choice Than Direct Channels