Physical distribution decisions interact with which other marketing mix decisions?
A) Price decisions.
B) Promotion decisions.
C) Product decisions.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

Physical distribution decisions interact with all the other marketing mix decisions. For example, the pricing strategy may affect the choice of transportation mode, while product characteristics may influence the choice of packaging and handling requirements. Also, the promotional strategy may determine the timing and location of distribution efforts. Therefore, it is essential to consider the interrelationships between different elements of the marketing mix when making physical distribution decisions.

Physical Distribution Decisions Interact with Which Other Marketing Mix Decisions