Which of the following statements about the target of promotion and promotion blends is true?
A) Each unique market segment may need a different promotion blend.
B) Promotion to intermediaries emphasizes personal selling.
C) Promotion to employees involves pushing.
D) Promotion to final consumers is usually a combination of pushing and pulling.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Each statement accurately describes aspects of promotion strategies: different segments require tailored promotion blends, intermediaries often need personal selling, employee promotion involves pushing, and final consumer promotion uses both pushing and pulling strategies.

Which of the Following Statements About the Target of Promotion