In the customer-initiated interactive communication process:
A) the message channel is no longer a factor.
B) noise is no longer a factor.
C) messages typically must be very short and simple.
D) the buyer starts the process.
E) none of the above is true.

Question

Quizplus · Accepted Answer

In customer-initiated interactive communication, the buyer starts the process by initiating communication with the seller or brand. The message channel and noise are still factors, and messages can vary in length and complexity depending on the nature of the communication.

In the Customer-Initiated Interactive Communication Process