Direct-response promotion may include:
A) interactive video
B) mail
C) Web site
D) broadcast
E) all of the above
Correct Answer:
Verified
Q214: Integrated direct-response promotion:
A) got its start when
Q217: Good marketing managers know that:
A) a major
Q218: Integrated direct-response promotion:
A) isn't necessary or useful
Q220: Poor communication is likely if:
A) there is
Q221: Direct-response promotion usually relies on a _
Q223: An integrated direct-response promotion is most likely
Q229: When Southwest Airlines sends an e-mail to
Q234: A pharmaceutical company plans to introduce a
Q237: When Greenpeace sends a mail request for
Q251: A producer using normal promotion efforts-personal selling,
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