A computer software company sent three computer magazines some information about the latest release of its popular software program. One of the magazines printed a story about the new version. This is an example of:
A) personal selling.
B) advertising.
C) publicity.
D) sales promotion.
E) None of the above.
Correct Answer:
Verified
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Q121: A car company sent three automobile magazines
Q122: Personal selling is more appropriate than mass
Q126: MASS SELLING, in contrast to personal selling:
A)
Q129: To encourage potential buyers to take its
Q130: Compared with other promotion methods, PERSONAL SELLING:
A)
Q134: Personal selling
A) involves direct spoken communication between
Q135: Personal selling:
A) Is indirect written communication between
Q139: Advertising
A) tries to attract attention to the
Q153: To encourage potential customers to buy a
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