In direct-response promotion, CRM databases have been successful in targeting final consumers but have been little help in targeting business customers.
Correct Answer:
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Q45: For communication to be effective, there must
Q51: Most direct marketing communications are designed to
Q54: In the traditional communication process, a receiver
Q57: Customers evaluate both the message and the
Q60: During the traditional communication process, a source
Q62: The pushing approach recognizes the value of
Q70: The traditional view of promotion has focused
Q72: Customer-initiated interactive communication makes it easy for
Q76: With new types of interactive promotion, the
Q80: Pushing (a product through a channel) means
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