Which of the following statements about a marketing audit is False?
A) A marketing audit takes a detailed looks at the firm's current marketing plans to see if they are still the best plans the firm can offer.
B) A marketing audit should be done on a regular basis.
C) The marketing strategy planning framework is useful in conducting a marketing audit.
D) A good audit is internal and is not concerned with gathering information from outside the firm.
E) Ideally, a marketing audit should not be necessary, but it often is.

Question

Quizplus · Accepted Answer

This statement is false because a good marketing audit should gather information from both internal and external sources, including customers, competitors, and market trends. It is important to have a comprehensive view of the market in order to evaluate the effectiveness of a firm's marketing plans.

Which of the Following Statements About a Marketing Audit Is