Regarding controlling marketing programs:
A) "sales analysis" and "performance analysis" mean the same thing.
B) traditional accounting reports are very useful for controlling marketing programs.
C) sales analysis is so revealing that there is no such thing as having TOO MUCH data.
D) the control process helps marketing managers learn how ongoing plans are working.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Sales analysis and performance analysis are not the same thing, traditional accounting reports can provide some useful information but may not be sufficient for controlling marketing programs, and having too much data can actually be overwhelming and time-consuming. However, the control process is crucial for helping marketing managers learn how ongoing plans are working and make necessary adjustments.

Regarding Controlling Marketing Programs