Which of the following statements about mass customization is True?
A) There has been a widespread shift to mass customization by thousands of companies.
B) The biggest successes in mass customization have all been in consumer markets as opposed to business markets.
C) If a company is to succeed with a mass customization strategy, it must be able to find a low-cost way to produce the products.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

While mass customization has gained popularity, it is not necessarily true that there has been a widespread shift to it by thousands of companies (A). Additionally, there have been successful applications of mass customization in both consumer and business markets (B). However, it is true that for a company to succeed with a mass customization strategy, it must be able to find a low-cost way to produce the products (C).

Which of the Following Statements About Mass Customization Is True