Marketing:
A) creates materialistic values which did not exist before.
B) turns consumers into puppets.
C) reflects existing social values in the short run--while reinforcing these values in the long run.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

Marketing reflects existing social values in the short run but reinforces these values in the long run. While marketing can influence consumer behavior, it does not necessarily create entirely new values, nor does it turn consumers into puppets.