When evaluating macro-marketing:
A) the evaluation is necessarily subjective.
B) the best approach is to consider the profit generated by individual firms within the overall system.
C) one must determine how efficiently the society's resources are used.
D) one must consider each individual firm's role in the marketing system.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Evaluating macro-marketing involves subjective judgments about how well the marketing system meets the needs of society, as it encompasses broader societal impacts rather than just individual firm performance or resource efficiency.

When Evaluating Macro-Marketing