Measuring macro consumer satisfaction:
A) is easy--just add up all the marketing mixes.
B) is difficult because consumer satisfaction depends on the level of consumer aspiration.
C) must be done quantitatively.
D) uses MIS techniques.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Consumer satisfaction is not a measurable quantity and depends on various subjective factors such as individual aspirations, experiences, and preferences. Therefore, measuring macro consumer satisfaction only through quantitative methods may not provide an accurate picture of overall satisfaction levels.

Measuring Macro Consumer Satisfaction