Using behaviour modification, a reward is given to a person
A) intermittently.
B) regularly.
C) at the end of a prescribed project.
D) whenever the manager feels it appropriate.

Question

Quizplus · Accepted Answer

Intermittent reinforcement has been found to be the most effective in maintaining behaviour because it creates uncertainty and anticipation, which leads to repeated behaviour in the hope of receiving the reward. Regular rewards may become expected and eventually lose their effectiveness. Giving a reward at the end of a project may not provide enough immediate reinforcement to maintain behaviour. Rewarding arbitrarily, whenever the manager feels it appropriate, may lead to confusion and uncertainty in the recipient, which undermines their ability to learn from the reward.

Using Behaviour Modification, a Reward Is Given to a Person