Prototypes are a research tool that allows selected customers to experience in a rough form the functionality or performance of a new offering and give feedback to the project team.
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Q13: The firm's _ defines what knowledge and
Q14: The firm's _ refers to gains in
Q15: _ generate new core products and processes
Q16: _ is a mechanism to ensure that
Q17: Cooper has proposed a next-generation product development
Q18: Sequential engineering is where firms work on
Q19: _ are those done in conjunction with
Q21: Wheelwright and Clark provide a model which
Q22: A firm can use alpha testing,where individuals
Q23: A volume discount is a pricing tactic
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