In the case of indirect channels,coverage entails a choice of a _______: exclusive,where a supplier authorizes one reseller per trade area; selective,where it authorizes a limited number of resellers per trade area; or intensive,where it essentially authorizes all resellers that want to carry its line.
A)exposure
B)coverage
C)distribution intensity strategy
D)total customer experience

Question

Quizplus · Accepted Answer

Coverage in indirect channels refers to the distribution intensity strategy, which involves choosing the level of distribution coverage. The three options are exclusive (one reseller per trade area), selective (limited number of resellers per trade area), or intensive (all resellers that want to carry the line). The best choice depends on the product or service being sold, the target market, and the competition in the market. However, based on the given options, the most suitable choice would be option C - intensive. This is because an intensive distribution strategy would be appropriate for products that are high-volume and low-priced, where the emphasis is on making the product easily accessible to consumers.

In the Case of Indirect Channels,coverage Entails a Choice of a _______