Which of the following is NOT one of the seven categories of new services?
A) Target profitable customers, employing behavior segmentation rather than demographics.
B) Achieve a superior understanding of what your targeted customers value.
C) Design facilities that delight your customers and reduce complaints.
D) Give employees the skills, tools, and supporting processes needed to deliver the defined customer experience.
E) Make everyone a brand manager.
Correct Answer:
Verified
Q1: The search for competitive advantage rarely centers
Q2: Core products are surrounded by supplementary elements
Q2: To obtain full value from any good
Q6: _ facilitate use of the core product
Q9: Which of the following is NOT one
Q11: _ represent a special type of order
Q14: Branding can only be used at the
Q14: The delivery process surrounding the core product
Q15: A company's _ helps to determine which
Q20: Information processing services tend to be the
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