The aggregate of all the elements,sharing some common set of characteristics,that comprises the universe for the purpose of the marketing problem is the ________.
A) sampling frame
B) census
C) population
D) element

Question

Quizplus · Accepted Answer

In the context of marketing research, the population refers to the aggregate of all the elements that share some common set of characteristics and that comprise the universe for the purpose of the marketing problem. It is the total group of people, products, or other objects that the researcher wants to study or generalize about. The sampling frame is the list of all the elements in the population from which the sample is drawn. The census refers to a study that attempts to measure every member of the population. The element is the individual unit of analysis in a study, such as a person, a product, or a brand.

The Aggregate of All the Elements,sharing Some Common Set of Characteristics,that