You would use weighting under which circumstance?
A) to compare attitudinal scores measured on a seven-point semantic differential scale with lifestyle or image scores measured on a five-point Likert scale
B) to create new variables that are composites of several other variables
C) to adjust the sample so that greater importance is attached to respondents with certain characteristics
D) none of the above

Question

Quizplus · Accepted Answer

Weighting is typically used to adjust the sample to account for unequal representation of certain subgroups. Therefore, the best choice out of the given options is C, which describes adjusting the sample to give greater importance to respondents with certain characteristics. Option A describes comparing attitudinal scores with lifestyle scores, which does not necessarily require weighting. Option B describes creating new variables, which does not involve weighting either. Option D is incorrect because there are situations where weighting may be necessary in survey research.

You Would Use Weighting Under Which Circumstance