If the management decision problem is: "Should a new product be introduced?" what is the most appropriate marketing research problem?
A) determining the impact of new distribution outlets
B) determining consumer preferences and purchase intentions for the proposed new product
C) determining the effectiveness of the current advertising campaign
D) determining the price elasticity of demand and the impact on sales and profits of various levels of price changes

Question

Quizplus · Accepted Answer

The most appropriate marketing research problem would be to determine consumer preferences and purchase intentions for the proposed new product. This would help in understanding if there is a demand for the new product and if customers would be willing to purchase it.

If the Management Decision Problem Is: "Should a New Product