When constructing conjoint analysis,full or complete profiles of brands are constructed for all the attributes in (the)________.
A) pair-wise approach
B) two-factor evaluations
C) full-profile approach
D) both B and C

Question

Quizplus · Accepted Answer

In full-profile approach, complete profiles of brands are constructed for all the attributes in the study. This approach helps to capture the realistic buying scenarios where consumers consider all the attributes simultaneously while making a purchase decision. Pair-wise approach evaluates only two attributes at a time, and two-factor evaluations consider two attributes per brand, which may not provide a holistic understanding of the consumer's decision-making process. Therefore, the full-profile approach is the best choice for conjoint analysis.

When Constructing Conjoint Analysis,full or Complete Profiles of Brands Are