________ is a comparative scaling technique in which respondents are required to allocate a constant sum of units such as point,dollars,chits,stickers,or chips among a set of stimulus objects with respect to some criterion.
A) Paired comparison
B) Constant sum
C) Q-sort
D) Rank order

Question

Quizplus · Accepted Answer

Constant sum is a comparative scaling technique where respondents have to allocate a fixed sum of units among different stimuli based on a given criterion. This technique helps in quantifying the relative importance of different stimuli for the respondents. The other options are different types of comparative scaling techniques but do not involve allocating a constant sum of units.

________ Is a Comparative Scaling Technique in Which Respondents Are