Suppose that Marty sees a new bicycle he wants and, without giving much thought to how he will pay for it, purchases it on the spot because he "just needs it." Marty's decision process would be best characterized as:
A) concrete
B) "hot"
C) "cold"
D) conventional

Question

Quizplus · Accepted Answer

"Cold" decision processes are guided by analytic reasoning and logic, whereas "hot" processes involve emotion and intuition.

Suppose That Marty Sees a New Bicycle He Wants And