An alum first learned the words to her alma matter long ago at a football game and now tends to only remember the words when attending games.Her ability to recall the words only in the presence of this external context demonstrates the power of:
A)encoding specificity.
B)suggestibility.
C)state-dependent storage.
D)transfer-appropriate processing.

Question

Quizplus · Accepted Answer

The alum's ability to recall the words of her alma mater song only in the presence of the external context of attending football games is an example of encoding specificity. This principle suggests that the context or setting in which information is learned becomes encoded as part of the memory trace, and later serves as a cue for retrieval of that information. In this case, the context of attending football games serves as a retrieval cue for the alum's memory of the song's lyrics. Suggestibility, state-dependent storage, and transfer-appropriate processing do not fit the given scenario as well as encoding specificity.

An Alum First Learned the Words to Her Alma Matter