Skinner defined reinforcers and punishers based on whether or not most people would find them enjoyable.

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Skinner defined reinforcers and punishers based on their effects on behavior - a reinforcer increases the likelihood of a behavior occurring again, while a punisher decreases the likelihood of a behavior occurring again. Whether or not most people find them enjoyable is not the determining factor.

Skinner Defined Reinforcers and Punishers Based on Whether or Not