CPM refers to:
A) each instance of an advertisement being viewed by a user.
B) cost per thousand impressions.
C) a concept where advertisers do not pay unless someone clicks on their ad.
D) the maximum amount of money advertisers are willing to pay for each click on their ads.
E) the number of users who clicked an ad divided by the number of times the ad was delivered.

Question

Quizplus · Accepted Answer

CPM stands for "cost per thousand impressions." It refers to the cost an advertiser pays for every 1,000 times their ad is shown to a user.

CPM Refers To