Axley (1996) uses the following four criteria for evaluating communication methods:
A)Speed, reach, interactivity, richness.
B)Reach, interactivity, richness, social presence.
C)Speed, interactivity, richness, and ability to document messages..
D)Reach, richness, social presence, and ability to document messages.
E)Interactivity, richness, social presence, and ability to document messages.

Question

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Axley (1996) identifies speed, reach, interactivity, and richness as the four criteria for evaluating communication methods. These criteria help in assessing the effectiveness of different communication channels.

Axley (1996) Uses the Following Four Criteria for Evaluating Communication