Advertisers use ________ in order to display more relevant ads based on a user's search and browsing history.
A) behavioral targeting
B) web bugs
C) NORA
D) intelligent agents
E) FIP principles

Question

Quizplus · Accepted Answer

Behavioral targeting is the practice of tracking a user's online behavior, such as their search and browsing history, in order to display more relevant ads. This is achieved through the use of cookies and other tracking technologies that allow advertisers to collect data on users' internet activity and tailor ads accordingly. Web bugs, NORA, and intelligent agents are all unrelated to this concept. FIP principles, while related to privacy and data protection, are not directly relevant to the practice of behavioral targeting.

Advertisers Use ________ in Order to Display More Relevant Ads