WRSX is considering pitching for contracts in the field of 'social marketing'. Which THREE of the following statements are correct?
A) Social marketing is concerned with the use of marketing principles to influence human behaviour in order to improve health and safety.
B) Working on Government contracts is unlikely to add to the agency's profits or reputation.
C) Accepting contracts such as the 'Campaign to Reduce Obesity' will cause a strategic dilemma for WRSX as it has existing clients in the fast food industry who oppose the Government campaign.
D) Accepting social marketing contracts can enhance the agency's creative reputation and improve its social responsibility rating.

Question

Quizplus · Accepted Answer

A) This statement correctly defines social marketing as using marketing principles to influence human behavior to improve health and safety.
B) This statement is not necessarily true and is not directly related to social marketing.
C) This statement raises a valid concern about a potential conflict of interest for WRSX if they were to pursue contracts in the field of social marketing, such as the 'Campaign to Reduce Obesity', which would conflict with the interests of their existing clients in the fast food industry.
D) This statement is true as accepting social marketing contracts can enhance an agency's creative reputation and improve its social responsibility rating.

WRSX Is Considering Pitching for Contracts in the Field of 'Social