If PepsiCo and Coca-Cola use celebrities to challenge the taste of the other firm's cola,this is referred to as ____ positioning.
A) direct
B) focused
C) head-to-head
D) avoidance
E) parallel

Question

Quizplus · Accepted Answer

Head-to-head positioning involves directly challenging the competitor's product by emphasizing a product's superior attributes. In this case, PepsiCo and Coca-Cola are directly challenging each other's colas using celebrities to highlight their taste.

If PepsiCo and Coca-Cola Use Celebrities to Challenge the Taste