Temporary and dynamic factors that result from a particular set of circumstance a consumer is facing when making purchase decisions characterize
A) enduring involvement.
B) extended problem solving.
C) selective exposure.
D) situational involvement.
E) selective retention.

Question

Quizplus · Accepted Answer

Situational involvement refers to temporary and dynamic factors that result from a particular set of circumstances that a consumer is facing when making purchase decisions. Enduring involvement refers to a long-term interest and commitment to a particular product or category. Extended problem solving is a high level of involvement and effort put into making a purchase decision. Selective exposure refers to the consumer's tendency to seek out information that reinforces their existing beliefs. Selective retention refers to the consumer's tendency to remember information that reinforces their existing beliefs.

Temporary and Dynamic Factors That Result from a Particular Set