If a consumer is shown a particular advertisement and asked if she has seen it before,a(n)____ is being performed.
A) pretest
B) consumer jury test
C) recognition test
D) unaided recall test
E) aided recall test

Question

Quizplus · Accepted Answer

Recognition test involves showing an advertisement to consumers and asking them if they have seen it before. This is different from recall tests where consumers are asked to remember an advertisement without being shown it again. Aided and unaided recall tests are both types of recall tests, not recognition tests. Pretest refers to any measures taken before an advertisement is launched to ensure its effectiveness. Consumer jury test involves a group of consumers evaluating an advertisement, which is different from asking an individual if they have seen it before. Therefore, the best choice for this question is C - recognition test.

If a Consumer Is Shown a Particular Advertisement and Asked