Which of the following is the most flexible variable in the marketing mix?
A) Product
B) Price
C) Advertising
D) Personal selling
E) Distribution

Question

Quizplus · Accepted Answer

Price is the most flexible variable in the marketing mix because it can be quickly and easily adjusted in response to changes in the market or competition. Product, advertising, personal selling, and distribution are all important elements of the marketing mix, but they generally require more time and resources to modify.

Which of the Following Is the Most Flexible Variable in the Marketing