If REVO sets the price for its sunglasses at $240,it is using psychological pricing to convey
A) thrift.
B) cost cutting.
C) value.
D) prestige.
E) availability.

Question

Quizplus · Accepted Answer

The price point of $240 for sunglasses indicates that they are of high quality, and therefore conveys prestige. This is an example of psychological pricing, where the chosen price point impacts the perceived value of the product.

If REVO Sets the Price for Its Sunglasses at $240,it