The decision of Macy's to use even prices such as $60 for a Ralph Lauren Polo shirt is an application of odd-even pricing,and even prices are often used to
A) give a product an upscale or exclusive image.
B) show customers products are priced based on tradition.
C) coordinate efforts with a promotional campaign.
D) indicate prices have been cut to the last penny.
E) facilitate comparison to competitors' prices.

Question

Quizplus · Accepted Answer

Using even prices such as $60 for a premium brand like Ralph Lauren Polo shirt gives the product an upscale image and implies that the price reflects the exclusivity and quality of the product.

The Decision of Macy's to Use Even Prices Such as $60