A pizza chain is considering increasing the number of special topping combinations it offers customers. You have been hired as a consultant to advise the company on the wisdom of this idea. You tell the company that __________.
A) it will just confuse the customers; they won't like having that many choices
B) customers will like seeing all the options, but they may be less happy with their pizza in the end, potentially decreasing your repeat business
C) customers might find the options confusing, but they'll be happier with their pizza in the end, potentially increasing your repeat business
D) customers will like seeing all the options, and they may be happier with their pizza in the end, potentially increasing your repeat business

Question

Quizplus · Accepted Answer

COffering a wide variety of options can lead to choice overload, which might confuse customers or make them less satisfied with their decision due to the paradox of choice. However, some customers might appreciate the variety and feel more satisfied with their customized choice, potentially increasing repeat business.

A Pizza Chain Is Considering Increasing the Number of Special