The availability heuristic is often used in making __________ judgments. The representativeness heuristic is often used in making __________.
A) frequency; categorization judgments
B) categorization; frequency judgments
C) frequency; frequency judgments as well
D) categorization; categorization judgments as well

Question

Quizplus · Accepted Answer

The availability heuristic is the tendency to base judgments on examples and information that come to mind easily. This makes it more likely to generate frequency judgments because we are more likely to judge the frequency of events based on how easily examples come to mind. On the other hand, the representativeness heuristic is the tendency to judge the probability of an event by its superficial similarity to a prototype or stereotype. This makes it more likely to generate categorization judgments.

The Availability Heuristic Is Often Used in Making __________ Judgments