In survey research,it is very important that the participants reflect the characteristics of the whole group of people being studied.To which characteristic of the sample are we referring?
A)Similarity
B)Bias
C)Representativeness
D)Social desirability

Question

Quizplus · Accepted Answer

Representativeness refers to the degree to which the sample reflects the characteristics of the population being studied. It is important to ensure that the sample is representative to ensure that the results are valid and generalizable to the broader population. Similarity refers to the degree to which participants are similar to each other, which may or may not be relevant to the research question. Bias refers to any systematic distortion in the sample or data. Social desirability refers to the tendency of participants to respond in a socially desirable way, rather than truthfully. While all of these concepts may be important in survey research, representativeness is specifically related to ensuring that the sample reflects the population of interest.

In Survey Research,it Is Very Important That the Participants Reflect