Why is market segmentation an important variable in strategy implementation?
A) all company strategies require increased sales through new markets and products.
B) it allows a firm to operate with limited resources.
C) mass production, mass distribution and mass advertising are not always required.
D) market segmentation decisions directly affect marketing mix variables.
E) all of the above

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The Answer of Why is market segmentation an important variable in strategy implementation?
A) all company strategies require increased sales through new markets and products.
B) it allows a firm to operate with limited resources.
C) mass production, mass distribution and mass advertising are not always required.
D) market segmentation decisions directly affect marketing mix variables.
E) all of the above

Why Is Market Segmentation an Important Variable in Strategy Implementation