Strategy evaluation is based on
A) empirical data.
B) qualitative criteria.
C) objective data.
D) qualitative and quantitative criteria.
E) intuition

Question

Quizplus · Accepted Answer

Strategy evaluation should be based on both qualitative and quantitative criteria to comprehensively assess the effectiveness of a strategy. It's essential to gather objective data, but qualitative criteria such as customer satisfaction and employee morale can also be valuable in evaluating a strategy. While intuition and empirical data may be used as supplemental information, they alone are not sufficient for strategy evaluation.

Strategy Evaluation Is Based on